A Perfect Pairing New developments in the science of creating authentic taste and aroma have led to the creation of tea in a ready-to-drink RTD form. Dec 12, New developments in the science of creating authentic taste and aroma have led to the creation of tea in a ready-to-drink RTD form. Clean label sounds like a good thing, but most consumers have no idea what it really means.
Exhibitors from across the spectrum of food and beverage took over two halls of Rtd tea McCormick Place for three days, showcasing a range of new products and innovations that will be rolling out to c-store coolers over the next year. BevNET was there to bring you the highlights. Coffee The prodigious growth of ready-to-drink coffee products — the fastest growing non-alcoholic beverage category over the past half-decade, according to Wells Fargo — was on full display at NACS in Chicago this week, as exemplified by new innovations from PepsiCo and The Rtd tea Company.
The two soda giants are each stockpiling an arsenal of brands and lines with distinctive offerings and use occasions as they vie for ultimate supremacy in the c-store cold coffee set.
PepsiCo, which has dominated the ready-to-drink coffee market through its partnership with Starbucks Coffee, showcased a new raft of coffee SKUs for several of its branded lines. Starbucks Iced Lattes, which launched earlier this summer, will see several new flavors added in Februaryincluding White Chocolate Mocha, Pumpkin Spice and the rich and indulgent Molten Chocolate, which was sampled at the show.
The two new flavors of Starbucks Cold Brew also showed a shift towards sweeter offerings, with Black Sweetened and Vanilla with Fig and Cream both on display. Outside of Coke and Pepsi, Monster Energy looks poised to make a bigger push into the premium coffee set with two new innovations: With its slim black 8.
Forto Coffee Shots launched two new flavors for its organic 2 oz. At the Bowery Coffee Co. The line will likely be distributed through the Anheuser-Busch system, following the just-announced partnership between Bowery parent company Golden West Food Group and Icelandic Water Holdings, which moves its Icelandic Glacial bottled water on A-B trucks.
Elsewhere, Cafe Agave presented its spiked cold brew, which contains about 10 percent alcohol content by volume. Chief marketing and operations officer Ami-Lynn Bakshi, a former VP of innovation at liquor conglomerate Diageo, explained that by using naturally occurring caffeine from coffee and a wine base allowed the product to comply with restrictions on selling alcoholic drinks with caffeine in c-stores.
Similar to previous Summer Edition releases, the flavor will be available as a national limited time offering April 30, through Labor Day. Exclusive to 7-Eleven stores through the end of the year, the line will have a wide launch in Q1 Also at the booth was Yachak, an organic yerba mate energy drink available in two fruit flavors.
Staying in mate, New Age presented its new line of Marley Beverage Company-branded drinks called Marley Mate, which is set to rollout starting in the Midwest. Presented in an eye-catching yellow 16 oz. Sports and Protein Drinks In sports drinks, BodyArmor continued to expand its set with new flavors and formats.
Meanwhile, Knockout Punch, a 28 oz. BodyArmor will likely have more competition next year when Coke launches Vitamin Water Active, a new sub-line positioned as direct competition to the upstart sports drink brand. Aimed at dedicated fitness enthusiasts, all three SKUs of Vitamin Water Active use a coconut water base and offer naturally sourced electrolytes, percent daily recommended allowance of b-vitamins, and antioxidants.
Each contains calories per Roar Organic, which produces an electrolyte infusion water, sampled two new flavors— Blueberry Acai and Georgia Peach— at their booth. Amongst the range of protein smoothies and shakes, 1-Shot Protein offered a more disruptive entry into the category.
Available in four SKUs, including two with natural caffeine, each 3 oz. The product is positioned as an on-the-go convenience play, and is currently available in variety packs on Amazon. Brands operating in the sparkling water category brought a range of new flavors to NACS this year.
Rapid hydration water Hoist had samples of its new watermelon flavor, which contains 35 calories. Talking Rain Beverage presented two new items: Ginger Lime, a new flavor for its Sparkling Ice line that will begin rolling out to retailers in earlyand the new premium mineral water line Himalayan Natural.
The former will be adding some spice to its core lineup with an intriguing mango-jalapeno flavored SKU which will be launching early next year in Over at the Dr Pepper Snapple booth, Vita Coco showed off coconut water made with pressed coconut as its newest innovation.
Iced tea, another staple category in c-stores, saw several innovations at NACS. Coke shared new packaging for its Fuze line, which has been repositioned to highlight its antioxidant content.Chai Tea Latte.
Cardamom, ginger, cinnamon and cloves. This winter warmer is sure to keep hands toasty in the snow. Get cozy». PepsiCo, which has dominated the ready-to-drink coffee market through its partnership with Starbucks Coffee, showcased a new raft of coffee SKUs for several of its branded lines.
Chai Tea Latte. Cardamom, ginger, cinnamon and cloves. This winter warmer is sure to keep hands toasty in the snow.
Get cozy». Coca-Cola Singapore has launched a new line of low- or no-sugar ready-to-drink (RTD) teas called Authentic Tea House, as the firm continues its focus on reformulating products with lower sugar content. Role Iced Tea has reformulated its line of RTD decaffeinated teas, ditching cane sugar and turning instead to a stevia and erythritol blend.
Mike Johnson and Koray Benson launched Virginia-based Role Iced Tea in late It’s been a successful line of functional teas thus far, sold at online and.
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